How to open a restaurant in Philadelphia

We went to a meeting tonight sponsored by the Girard Improvement Corporation on how to open a restaurant in Philadelphia. Obviously, it focused on the Girard corridor - that no man's land where gentrification stopped - but it included a panel of four girard St. restaurant owners. They discussed what they went through opening their first businesses and all the pitfalls they went through.

I'll post more later, but generally the presentation gave us a little new information, and cemented a lot of what we're already thinking; make connections, do a detailed business plan, plan for 18-24 months of negative cash flow, etc. I have a slew of notes I'll put up in detail later on.

On the whole it was informative and very worthwhile. The GIC will also work with us on getting our business in and helping us navigate funding, zoning, etc, and will also refer us to the Fairmount Business District group if we do (as we're thinking) decide to go there.

Busy trip, and so far quite successful.
-Brett

PS- we went to the Ahmish country yesterday; tons of pics and info, and I'll post more tomorrow.

pizza and cheesteaks

That's all there is here. Now this is completely anecdotal, but every single person here that we've told about opening a gourmet hot dog shop has had the same reaction - that's GREAT! They are absolutely in love with the idea and all consistently say that it would work really well here. Ruben pointed out that the only eating establishments here are hoagie shops or fine dining restaurants. Having something simple yet high quality - something that's different, that's an "L.A. attitude" as he puts it, would be welcome here. I think he's right, and even if it isn't strictly business plan material, it certainly confirms that we made the right choice to open up here.
-Brett

Farmers Market

We went down to the 2nd and South St. Farmers Market today and were hugely disappointed. Only about 6 food vendors, and frankly we didn't see anything all that special. We'll try out the Italian Market Farmers Market on Tuesday (weekends are too busy and we want to talk to the vendors if they have good products).

We also walked around Olde City, Society Hill, and South Street. Olde City cool, and full of tourists on a Saturday morning. Society Hill was beautiful, but way too residential for our needs (though Ruben wants a house there lol). South Street reminded us a lot of Melrose - the touristy shopping part of it. I think we can safely knock out all three neighborhoods for our business venture.

It's Saturday, so we're going to rest up this afternoon and go have some fun tonight. We have a full week planned getting details on those neighborhoods (Fairmount, Center City, Gayborhood, Rittenhouse) that we are more seriously considering.

Enjoy your weekend, everyone.
-Brett

University City

Yesterday we rode to University City. What most have told us is that it is not a great neighborhood and that at night the streets surrounding it can get a bit dodgy. We will have to drive down at night but in the day time it was great. There are many old homes that have been converted to housing for Penn and Drexel - both of which I went to and got admission information for. (I liked Drexel better as it seemed to have a more diverse campus than Penn.)


On our way back we stopped at a vacant storefront.It was a tiny Mexican joint that had been empty for 8 months. The lady at the cleaners in front said she would pass along my info to the landlord. Also stopped into New Age Realty across the street to ask about the area and while conversing found that they had just rented the small salon across from the coffee shop in Fairmont we first fell in love with. :( The good news is it was rented for only $850. That's a good rental price for the area, and just the kind of information we'd been looking for. (It's still too early to actually find an available space.) Yet, there are no shortage of available places for the right venture. Most of the people we speak to say they are in need of a shop like the one we are proposing.

And as for looking at the signs: Check out the name on the fence of the Mexican joint. Off to The Foodie Farmers Market in Society Hill.
-Ruben

post 4th wrap up

Hope everyone had a great 4^th of July. We spent several days working at relatives’ homes (yard work) and made a few of our hotdog ideas as a dry run. The toppings came out great as expected. They were very well received and we learned a few things about cooking, type of meat, and the bread. As we were unable to get everything we wanted we are sure that with the right ingredients they will be superb. Brett shot off some fireworks, my mom and Aunt danced in the back yard and our nephew David got into a pool for the first time ever.

It was great.

Also happened upon a place called The New England Hot Dog Company.

It’s a franchise that has some of our ideas but none of the style or quality we plan to bring to the table. I guess for the mini mall in New Jersey it was located at it was sufficient. Got back into town this week and have spent a few days sightseeing, riding the new bikes we bought in New Jersey around town, and getting some much needed R’n’R. Off to Fishtown today.

-Ruben

recipes and the 4th of July

Just a quick note to say that if anyone has any recipe ideas, feel free to put them in the comments. Several folks over at Evernight have done so there and questioned whether we'd be annoyed. We're not! We love new recipes, and plan on having an ever growing menu. (And yes,
Tork, we will work on a Ruben Dog just for you, and a Philly Cheese Steak Dog for you, Sturm.)

Along those lines, Saturday we premiere our first ever Dog House dogs for Ruben's family. We're going to introduce two new recipes for our addition to the 4th of July feast here. Should be a fun way for us to see how people take to our recipes.

Happy 4th, everyone. Eat well and have fun.

I have some fireworks to get ready, lol!
-Brett

Signs everywhere signs

It seems that there have been many signs in the last few months leading us to our present location. Or maybe it's just that since we have a new outlook or direction in our lives that we are more aware and open to signs around us.

Brett was having trouble finding work and my summer session got cut so we decided to take a month to explore. I watched an episode of Barefoot Contessa on the food network a month ago and one of her dishes gave me the inspiration for our spicy Italian dog(more to follow). We found someone to keep our apt in LA the day we put up the ad. And found a decent sublet in the Brewerytown area of Philly within a week. Our first day in Philly we drove past a place that had the tag "Good Dog" on it and that is the catch phrase Brett had dreamed up weeks before. (We couldn't find it again after we finally found a parking space but I think if we are meant to it will come up again.) And realtor told us that the neighborhood we were looking in had a pet store called The Dog House a year ago. This morning I felt the need to go for a run (while Brett lay snoring) and explored Fairmount park to Boat House row by the Schukyll river. It was amazing. On my way back I saw a little bird had somehow manged to get a ballon string wrapped around its neck and he was hanging from a branch. I ripped the string from the branch and as soon as the little bird hit the ground he flew off. And there is a BMW parked in front of our sublet that has a license plate that reads "Que Dog".

Maybe we are supposed to do all the things that the signs are leading us to and open our shop. Maybe it will be a huge dissapointment if it doesn't work out for us. Or maybe we had to come to Philly so we could spend some time growing and I could save that litlle bird. Either way I think the signs are saying we are lucky.

Happy Fourth of July to all. Brett and I will be treating the family to a dry run of some of our dogs and blowing up the fireworks he got today in Northern Liberties with a child's twinkle in his eye.
-Ruben